Launch your fashion brand with loving
First on Google
Titles, structured data and sitemaps, written from your catalogue.
You design the clothes. loving does the rest.
The operating system for your fashion brand. Say it in plain English. loving designs a storefront no one else has, then runs the business behind it.
Build it
One prompt. A store with everything in it.
Describe what you’re selling and the feeling you want to create. loving turns that vision into a unique store built around your brand.
Describe
A name, a country, a sentence
The prompt from this page, in any language. The country fixes the currency and the payouts.
A live preview while it builds
Desktop, tablet and phone, beside the chat.
Change it in chat
Every edit is a request; versions, diffs and branches keep the old one. Publish when it is right.
Restyle without a rebuild
Colours, type and radius from the dashboard, and the store follows.
Find it
Advanced filter and sort.
Every store gets filters built from its own catalogue — price, material, colour, size, stock — and sorting that reorders the page at once. Each combination is a link a shopper can share.
Browse
Filters that know fashion
Size in real size order, colour, fabric, price, in stock — with counts, from the catalogue itself.
Eight ways to sort
Featured, newest, price, rating, best-selling — each one a URL, so a filtered page can be shared or bookmarked.
Search that reads everything
Titles, descriptions, fabric, tags. The menus are built from the collections, by audience, with no setup.
Hearts and stars on every card
Favourites and ratings show on the grid, not just on the product page.
AI Assistant
Personal stylist, built into every store.
Shoppers ask about size, colour or what goes with what. The assistant answers from your catalogue and puts the right products in the reply.
Open
Answers from the data
Streamed from the size chart and the catalogue, never guessed. Signed in, so it knows your orders too.
Products inside the reply
Recommendations arrive as cards you can tap — a product, a collection, an order.
A person when it needs one
Message us on the web or WhatsApp, photos both ways, read receipts — one inbox on the brand’s side.
One sign-in, every loving store
Sign in once; the next loving store already knows you.
Go Global
Your currency, your language, your wallet.
One store, every market. Shoppers land in their own language, see prices in their own currency and pay with the methods their country actually uses.
Home market
A language per URL
Each published language lives at its own address — translated by AI, then yours to reword line by line.
Paid like a local
Apple Pay, cards and the country’s own methods — iDEAL, Klarna, mada — in the store’s own type.
Shipping you can see
Rates by zone, live carrier quotes, a free-shipping badge that unlocks, pickup if the brand offers it.
Prices per country
Converted at the rate you set, or priced by hand for a single market.
The product page
Everything a fitting room tells you, on one page.
Photos for every colour, a size guide that knows the cut, fabric, care and real reviews — what a shopper checks before adding to cart.
Gallery
Variants with swatches
Every colourway has its own photos; the picker opens on what is in stock.
A size guide in your unit
Centimetres or inches, true to size or not, the model’s measurements and the size they wear.
Fabric, care, origin
Composition by part, ISO care symbols, where it was sewn.
Reviews with photos
Verified buyers, their pictures, and the brand’s reply under each one.
Everything the brand gets
Built in, not bolted on.
Payments, shipping, support, SEO, loyalty and the rest: every store ships with all of it on day one, with no apps to install.
Payments
Cards, Apple Pay and local methods, paid out to your bank.
Custom domain
Buy one or connect yours. DNS and SSL handled.
Fast by default
Server-rendered pages, optimised images, one bundle.
Shipping
Zones, live carrier rates and labels at cost.
Customer service
Web chat, WhatsApp, email and Instagram in one inbox.
Order tracking
Every carrier scan, with no sign-in to check.
Returns
Shoppers start them; you approve, label and refund.
Subscriptions
Subscribe-and-save or memberships, billed automatically.
Blog
A journal in your brand’s voice, built for search.
Loyalty program
Points, tiers and rewards, spent at the bag.
Referrals
A link that rewards both friends.
Bundles
Sell the look; stock follows each piece.
Gift cards & discounts
Codes, automatic offers and balances.
Legal pages
Privacy, terms, returns and shipping, drafted for you.
Customer sign-in
Google and email codes, with nothing for you to configure.
Events
Launches, drops and pop-ups with RSVPs, tickets and check-in.
Act two · The dashboard
The whole business, from one place.
That was the store. This is where you run it — orders, stock, customers, marketing, creative, money — with the same agent in every room.
Your day, Thursday.
Merchandise
Manage products and collections.
Every product with its variants, photos, price and stock in one editor. Every collection one switch away from the storefront menu.
Products
Variants, done properly
Colour × size with stock per cell, per-country prices, photos per colourway.
Collections that are the menu
The tree is the navigation, by audience, with no setup — until you want to arrange it yourself.
Libraries, not retyping
Size guides, care and fabrics written once and pointed at many products.
Bundles, subscriptions, discounts
Gift cards too. Import from Shopify, WooCommerce, BigCommerce, Etsy or CSV.
Inventory
Inventory management system.
Every unit, in every location, in one place. Transfers, purchase orders, suppliers, deliveries and cycle counts all move the same numbers.
Inventory
Stock per location
Warehouses, shops, pop-ups and 3PLs, with available, committed, incoming and on hand for every variant.
Reorders that write themselves
Reorder points become draft purchase orders, grouped by supplier, with approval when you want it.
Received at landed cost
Freight and duty are spread over the delivery, and the weighted-average cost flows into every margin.
Counts that true it up
Cycle counts by location, blind if you like, scanned or typed, applied to stock in one press.
Orders
Order management and fulfillment.
From paid to delivered in one place: pick by barcode, buy the label at the carrier’s price, track it, take it back. Markets and carriers included.
Orders
Pick by barcode
A pick list per location: scan each piece, the count fills, and the wrong size never leaves the building.
Labels at the carrier’s price
Live rates from UPS, DHL, FedEx and more with no carrier account, paid out of the shipping the buyer paid.
Returns, end to end
Approve, label, receive, restock, refund — every step recorded.
Profit per order
Revenue minus goods, shipping and fees, line by line. Stripe payouts in your country.
Customers
Customer management system.
Every shopper as a person: a 360° profile, live segments, one inbox for every channel, and lifetime value.
Customers
A 360° profile
Orders, conversations, browsing and consent on one timeline, with predicted value and what they like to wear.
Segments that keep themselves
Lifecycle stages and rule-built segments update as people buy — and feed discounts, journeys and campaigns.
Every channel, one inbox
Storefront chat, email, WhatsApp, Instagram, Messenger, Telegram and TikTok. AI drafts the reply; a person sends it.
Lifetime value, not guesses
Cohorts, recency and frequency, and lifetime value by the channel that brought each customer in.
Studio
Product photography, without the shoot.
Pick a finished photograph, add your product, and Studio makes the same picture with your piece — four at a time. Then frame it, write on it and export it for the post, the product page or the print.
Presets
Hundreds of presets
Finished photographs from loving’s design systems, filtered by product, setting and people.
Your product, kept exactly
Prints, stitching and logos stay as they are, character for character. Only the scene, the light and the model change.
A canvas for everything else
Artboards at every social, web and print size, with text, shapes, icons and care symbols — exported as PNG, JPG, WebP or a print-ready PDF.
Straight into the store
Save to the media library, link a design to a product, collection, page or event, and post it from Marketing. 1,000 image credits a month come with the plan.
Marketing
Marketing management system.
Every channel connected once: publish content, email with journeys that run themselves, run events, launch ads with rules that guard the budget, and see which channel sold it.
Overview
Every app, one calendar
Facebook, Instagram, Threads, TikTok, Pinterest, YouTube, Google, Snapchat, WhatsApp — drafts, approvals, scheduling.
Ads with rules
Feeds synced; audiences, budgets and automation that pauses what stops working.
Attribution that survives ad blockers
First-party tracking with server-side conversions, so the numbers add up.
Drops, pop-ups and launch nights
RSVPs, tickets and check-in at the door, with the promotion posts scheduled for you.
Finance
ERP & Accounting System.
Double-entry books that post themselves from every sale, refund, fee and payout — with the expenses, supplier bills, invoices, tax returns and statements an accountant asks for.
Overview
The books post themselves
Turn Finance on and every order, refund, fee, payout and delivery since you opened the store is brought in. Nothing to type.
Money out, money in
Expenses on a schedule, supplier bills matched to what actually arrived, invoices for the wholesale side — all on the same ledger.
Tax as a report, not a surprise
What you collected and what you can recover, month by month, ready to file. Checkout is never changed by it.
Statements straight from the ledger
Profit & loss, balance sheet, trial balance and cash flow — exported, or emailed to whoever should see them.
Team
HR & Payroll System.
Everyone who works for the store, with or without a login: shifts drafted and published, a PIN clock at every branch, time off decided, and pay calculated from approved hours and recorded in the books.
Team
Everyone, with or without a login
Job title, home branch, how they are engaged and what they are paid. Someone who never opens the dashboard is still on the team.
Drafted privately, published in one press
Plan the week without anyone watching it change, then let the whole team see it at once.
A PIN clock at every branch
A tablet at the door, four to eight digits, and only a hash of them is ever stored. Managers fix punches and approve — and only approved time is ever paid.
Pay calculated, not guessed
Salaries prorated, hourly pay split into regular and overtime, employer costs on top — recorded by branch and posted straight to the books. No money moves from here.
Analytics
Analytics & Reporting System.
Sales, orders, units and new customers over seven days, thirty or ninety — with the charts, the best sellers, and today’s figure under every total.
7 days
One page, three ranges
Seven days, thirty or ninety. Every tile, both charts and the best-seller list answer the same switch.
Totals you can trace
Total sales counts tax and shipping in and refunds out, so it ties back to the books instead of flattering them.
What actually sold
The best sellers for the range you picked — and the ranking changes with it, because the month’s winner is not always the quarter’s.
Today, under every total
Each tile carries the period’s total and what today has added to it, so the snapshot and the trend live in one card.
loving AI
Just say what you need.
It sits beside every page of your dashboard. Ask for a product, a collection, a post, a discount, a new country — or just ask what sold last week. It does the work in your store while you watch, and it stops to ask when something cannot be undone.
Add a product
Add a productBuild a collectionChange a priceWrite a pageWrite a postSchedule a dropCreate a discountIssue a gift cardRestock and reorderFulfil an orderSell in a new countryAdd a languageSet up deliveryChange the brandAnswer from your numbersRecord an expense
It does the work
Products, collections, prices, stock, orders, posts, discounts, countries and languages — changed in your store, live, in the time it takes to read this.
It knows your numbers
What sold, what is left, what one order really made you. The answers come from your own books and shelves, never a guess.
It can only do what you can
It works with your own access. Someone who cannot see what a jacket cost cannot ask for it either.
It asks before it cannot undo
Cancelling, deleting, spending — those stop and wait for your yes, on a card you are free to turn down.
You design the clothes. loving does the rest.
One plan, everything included · $50/month billed annually, or $60 month to month · 1,000 AI image credits every month · cancel anytime